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rite aid to revamp price, promotion, & loyalty programs

"Rite Aid has selected dunnhumby, the global leader in customer data science, as its strategic partner to revamp its price, promotion and loyalty programs. ...Rite Aid’s loyalty program will be completely reimagined to deliver improved value for customers."
“Enhancing the customer experience is key to our RxEvolution strategy and to meeting our growth-target consumers’ needs. Our goal is to improve our value proposition with prices, promotions and a loyalty program that are meaningful and relevant to them,” said Erik Keptner, chief marketing and merchandising officer, Rite Aid.