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official rite aid coupon acceptance policy

official policy (updated 05/2015)
policy q&a email (10/2009)
store operations bulletin (8/02/10)

Rite Aid Coupon Acceptance Policy
available on riteaid.com

At Rite Aid, we gladly accept many coupon types—including manufacturer coupons found in newspapers and magazines, as well as print-at-home coupons—to ensure you get the most value for your dollar. We accept the following coupon types as detailed in the coupon acceptance guidelines listed below:


Manufacturer Coupons

  • Manufacturer coupons are found in newspapers, magazines and even affixed to products. The UPC on these coupons begins with a “5.”
Rite Aid Manufacturer Coupons
  • Rite Aid Manufacturer coupons generally appear in our weekly circular, on our website and are sent to customers via email. These coupons are labeled “manufacturer coupon” and have a UPC that begins with “49.”
Rite Aid Valuable Coupons
  • Rite Aid coupons are labeled “Valuable Coupon” and have a UPC that begins with “48.”
Internet/Print at Home coupons
  • Rite Aid will accept internet / print at home coupons.
  • Rite Aid and its business partners make electronic coupons available that can be loaded directly on a wellness+ card or plenti card. The register automatically “rings” the coupon when the qualifying item is scanned. eCoupons are subject to the same rules as other coupons as defined in this policy.
Buy One, Get One Free
  • Rite Aid accepts Buy One, Get One Free coupons, however only one coupon can be used for each pair of items purchased. A customer can use one “cents off” coupon (a coupon of fixed value such as $.50, $1.25, etc.) in conjunction with the item they are purchasing on a Buy One, Get One Free promotion (or with a Buy One, Get One Free coupon), although the value of the cents off coupon cannot exceed the selling price of the item. Customers can use up to two coupons with a Buy One, Get One at a % off promotion, provided the total value of the coupons does not exceed the selling price of the two items combined.
  • Buy One, Get One Free coupons cannot be used in conjunction with a Buy One, Get One Free or with a Buy One, Get One at a % off promotion.
Total Purchase Coupons
  • Rite Aid may feature total purchase coupons which discount the total purchase amount based upon meeting specific requirements. For example, $5 off a $25 purchase price threshold coupon.
  • These coupons are accepted under the following conditions:
    • The coupon is valid and in date; only one total purchase coupon per transaction.
    • Total purchase equals or exceeds $25 before tax (before any coupons are applied).
    • Coupons for individual items can also be used including another “48” coupon that is tied to an item in the transaction.
    • Provided the total of items purchased is equal to or greater than the purchase requirement, other coupons can be used in conjunction with the total purchase coupon.

General Guidelines:
  • Coupons must be valid and in date; Coupons cannot be exchanged for cash.
  • Register will validate coupon through scanning or keyed entry of the coupon UPC number.
  • In the event that any item’s selling price is less than the value of the coupon, Rite Aid will accept the coupon in exchange for the selling price of the item. Coupon redemption can never exceed the selling price of an item and no cash back is allowed.
  • When making a return for a product that had a coupon attached, Rite Aid cannot refund cash for the value of the coupon and cannot return the coupon that was used.
  • Rite Aid reserves the right to not accept any coupon where the validity or the coupon cannot be established.
Multiple Coupons
  • More than one coupon can be used on the purchase of a single item under the following conditions:
    • All coupons match the item being purchased.
    • The total of the coupons is equal to or less than the selling price of the item before sales tax.
  • No more than one “48” Rite Aid Valuable coupon, one “49” Rite Aid Manufacturer coupon, and one “5” Manufacturer coupon can be used on a single item. Rite Aid may accept up to 4 identical coupons for the same number of qualifying items as long as there is sufficient stock to satisfy other customers within the store manager’s sole discretion.

Updated May 4, 2015

changes 04/2012:
  • during a bogo 50% off sale, a coupon may be used on each item

changes 03/2012:
  • $5 maximum on internet coupons was removed
  • "ecoupons" section was added
  • during a bogo 50% off sale, no coupon may be used on the 50% off item (changed 04/2012)

i had some questions about the policy, which i sent to Mr. Harkreader from rite aid public relations in oct 2009. here are the answers I received...

download / print pdf

"Only one manufacturer coupon is accepted for each product, unless coupled with another manufacturer coupon found in a Rite Aid circular."

Q:What about combining a manufacturer's coupon with a Rite Aid coupon printed online? (for example, the video values coupons)

A: The video values coupons are considered Rite Aid coupons and, thus, may be combined as you propose.

"Any manufacturer coupons that may be presented with a total purchase coupon will be deducted after the purchase total has been determined."

Q: What about other Rite Aid coupons? If I had $25 worth of merchandise, could I use a $5 off $25 coupon and a $3 rite aid coupon? Or would I have to have $28 worth of merchandise in order to use both?

A: The distinction you make between manufacturer and Rite Aid doesn’t matter, so long as the disclaimers on the coupons themselves are followed (some of the total purchase price coupons cannot be combined with others of the same category, and they say as much right on them). In your example, since coupons are taken AFTER the purchase price has been determined, it matters not they take the price below the required threshold (in your example, if the $3 product coupon took the purchase total down to $22, it wouldn’t matter because the $25 was determined prior to this coupon).

"Rite Aid will accept coupons for an item that is on sale."

Q: What about items that are free after single check rebate? (Sometimes Rite Aid cashiers tell us we cannot use a coupon on an item because it is free after rebate.)

A: Yes. The Single Check Rebates program is an entirely separate program and does not impact on what coupons will or will not be accepted (see monthly Single Check Rebates directory for questions/restrictions on this program).

Rite Aid – store operations bulletin 080210

download / print pdf

please note, this bulletin is intended for employee use. if you are looking for a policy to bring with you to the store, use the latest customer policy.

some sections of interest in this bulletin...
coupons cannot be exchanged for cash. this includes, when a customer makes a return for a product that had a coupon attached, rite aid cannot refund cash for the value of coupon when identified.

common errors and misconceptions

"savvy coupon customers can buy $50 in merchandise and after they presented all their coupons, they paid $5. my store is taking a big loss here."

in reality the vast majority of savvy coupon shoppers are using manufacturer coupons (49's and 5's) which are fully reimbursed by the manufacturers. these sales are profitable for rite aid, provided the guidlines discussed above are followed. these savvy customers are to be treated with the same courtesy we show to other customers.

Eric Harkreader, Public Relations Dept. for Rite Aid | slickdeals
see also: rite aid store operations memo as posted by forthemommas.com